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Successful business is the result of humans identifying and building on opportunities. .

  • Why money and banks exist (or, What is Money?)



"Money is any object or record, that is generally accepted as payment for goods and services and repayment of debts in a given country or socio-economic context.[1][2][3] The main functions of money are distinguished as: a medium of exchange; a unit of account; a store of value; and, occasionally in the past, astandard of deferred payment.[4][5] Any kind of object or secure verifiable record that fulfills these functions can serve as money.
Money originated as commodity money, but nearly all contemporary money systems are based on fiat money.[4] Fiat money is without intrinsic use value as a physical commodity, and derives its value by being declared by a government to be legal tender; that is, it must be accepted as a form of payment within the boundaries of the country, for "all debts, public and private".
The money supply of a country consists of currency (banknotes and coins) and bank deposits or 'bank money' (the balance held in checking accounts andsavings accounts). Bank deposits usually form the larger part of the money supply of a country.[6][7][8]" http://en.wikipedia.org/wiki/Money

  • Profit and how it is generated (or, Making Money)



"In accounting, profit can be considered to be the difference between the purchase price and the costs of bringing to market whatever it is that is accounted as an enterprise (whether by harvest, extraction, manufacture, or purchase) in terms of the component costs of delivered goods and/or services and any operating or other expenses." http://en.wikipedia.org/wiki/Profit_(accounting)


  • Marketing a product or service

"Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.[1] It generates the strategy that underlies sales techniques, business communication, and business developments.[2] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.[2]" http://en.wikipedia.org/wiki/Marketing




Case studies -

People who spoted the opportunity
People who had the technical knowledge required to develop it
People who developed the financial sources to expand it
People with an understanding of the obligations of great wealth/social responsibility